Financial Promotions Guide
4.1 // Pop-ups and Call to Actions
Financial Promotions Guide
4.1 // Pop-ups and Call to Actions
Pop-ups
Website pop-ups are windows that appear on your screen when you’re on a website. They can range from small to full-size message boxes and graphics that will often appear automatically.
Financial promotions on website pop-ups should not obscure key information or risk warnings about the product or service.
Call to Actions
Any call to action (CTA) should clearly communicate what will happen if the user clicks on a link or button. The CTA should not be vague, and users should not be pressured to click through.
Example
Car Finance Tailored for You
“Apply here”
“Apply now”
“Click to apply”
“Calculate car finance”
Car Finance Tailored for You
“Click here”
“Click now”
“Visit”
“Calculate”
Third-Party Content and Affiliate Links
In most cases, if your website links to a different website, you are not responsible for the compliance of the linked website.
However, you are responsible for compliance with the linked website if you have made arrangements to drive traffic from your website to another, particularly when the linked website contains invitations and inducements to engage in financial activities.