Financial Promotions Guide
At Evolution Funding, we are always looking for ways to support your business, including helping you to meet regulatory requirements.
This Financial Promotions Guide is our interpretation of the FCA’s expectations of firms when communicating financial promotions across all channels, from point of sale to social media.
We’ve tried to make this guide as informative as possible on what you need to consider, including examples of good and bad practices, to help you navigate the FCA’s financial promotions rules and guidance and consider your obligations under the Consumer Duty.
Click on each section below and use the “Continue” button at the bottom of each page to read through each section. You can also navigate to different sections using the contents list on the right-hand side of each page.
Disclaimer
This guide has been designed to help our introducer network understand the regulatory requirements for financial promotions.
The information provided in this guide is for reference and guidance only, and is based on our interpretation of the requirements in Chapter 3 of the FCA Consumer Credit Sourcebook (CONC).
It is your responsibility to ensure all your communications and advertisements follow the requirements set out by the Financial Conduct Authority.
By not conforming to the FCA rules and guidance, you may be subject to consequences such as fines or the loss of your FCA authorisation.
© Evolution Funding Limited. Please do not copy, cite or distribute without permission from Evolution Funding Limited. All information correct at time of publication (July 2026) and is subject to change without notice.