Transaction marks second bolt-on acquisition for the business, which boasts market-leading proprietary technology
Evolution Funding Group Limited (‘Evolution’), the UK’s largest independent motor finance and technology provider has acquired Motion Finance to accelerate its growth strategy, with the support of private equity investor LDC.
Evolution’s proprietary platform Evolve is one of the industry’s most sophisticated technologies, automating and streamlining the traditional and complex UK auto finance ecosystem and facilitating over £1.2 billion in used car finance transactions in 2022. The platform enables automated end-to-end used car financing journeys for independent and franchised dealers, car supermarkets, and digital dealers such as Cazoo and Cinch. Evolution’s technology also powers real rate finance on the UK’s largest price comparison and eligibility websites, including Experian and Confused.com.
Warrington-headquartered broker Motion Finance focuses on sourcing finance for small-to-medium-sized used car dealerships throughout the UK. The company focuses on providing a ‘hands-on’ service and taking the leg work out of finance for its dealer partners. Motion Finance employs 64 staff, and was founded in 2007 by Ian and Wendy Kennah, with the addition of sales director Ian Kay in 2017. The business will continue to operate under its own brand, with Motion Finance’s existing management team at the helm.
The acquisition aligns with Evolution’s growth objectives and marks the business’ second bolt-on following the acquisition of automotive software and digital services provider Click Dealer in 2021.
Since LDC’s investment in 2019, Evolution has also significantly expanded its management team – led by CEO Lee Streets – and picked up a number of awards in recognition of its digital and SaaS proposition. Alongside the continued investment in its technology and digital capabilities, Evolution has increased its market share by winning several large national accounts and building out its core regional dealer base, which the addition of Motion Finance will further enhance.
Lee Streets, CEO at Evolution, said:
“Motion Finance prides itself on providing its customer base with the best possible service and setting the standards for UK vehicle finance brokerage, an ethos that fits perfectly with our own. We look forward to welcoming the team and working together to explore opportunities for further growth.”
Lawrence Dean, Partner and Head of South at LDC, added:
“This acquisition represents another landmark step for Evolution’s growth journey and the best-in-class service it offers. We’re excited to see what’s next for Lee and the team and will continue to be a trusted partner and help them identify other complementary acquisitions to support the business’ growth.”
Ian Kennah, Managing Director of Motion Finance, said:
“We’ve worked extremely hard over the last 17 years to build the reputation that Motion Finance has today, and it’s been a journey I have thoroughly enjoyed being part of. Since our rebrand in 2017, we have seen incredible growth and as shareholders we realised maintaining such growth on our own would become more and more difficult. Finding the right position for Motion to continue to progress was imperative to us.
The opportunity to become part of the Evolution Funding Group has come at a great time, and we are looking forward to seeing what opportunities this will bring. We believe combining our tailored approach with Evolution’s technology and enhanced products will allow us to improve our offering to dealers and in turn, increase our market share.
I am incredibly excited to be leading Motion into the next phase in its journey and beyond. All our staff are dedicated to offering our dealer partners an exceptional service whilst supporting them with all their finance needs, and we’re committed to ensuring that this continues.”
Evolution Funding was advised by Si Heath of Heligan Corporate Finance, Gowlings and BDO.
Motion Finance was advised by Gareth Hughes & Co, Bennett Brooks, and Taylor Rose.