Financial Promotions Guide
2.4 // Prominence
Financial Promotions Guide
2.4 // Prominence
What is meant by ‘prominence’ in financial promotions?
The financial promotion needs to be clear, fair and not misleading to the customer group that the promotion is directed at.
Consideration should be made to the layout of the financial promotion, e.g. positioning and size of text, background and colour.
The representative APR must be given no less prominence than any statement or incentive that triggers the requirement for it to be shown on the promotion, as required under CONC 3.5.7R (2). The same applies to the representative example, which also must be given no less prominence as any information relating to the cost of credit, in order to comply with CONC 3.5.5R (5)(d).
How to use
Click the green slider arrows and scroll left and right to see the compliant versus non-compliant examples.”
