Who’s buying electric vehicles on finance in 2026? What dealers need to know
EV finance data correct as of July 2026.
Who’s buying EVs on finance?
43
730
£54.2k
35-44
63%
Management, Healthcare & Teachers
The average EV customer is now 43 years old, with the biggest concentration of demand coming from the 35–44 age group. That suggests EVs are increasingly attracting drivers who are likely thinking about commuting, family life and keeping day-to-day running costs under control, rather than just early adopters wanting the latest technology.
The data also points towards financially stable customers. The average EV buyer in our data has an income of £54.2k, an average Evo Score of 730, and 63% are homeowners. Management, healthcare and teaching are among the most common occupations appearing in our EV paid-out cases.
How EV buyers compare to petrol and diesel customers
688
730
£44.9k
£54.2k
39%
63%
39
43
688
730
£44.9k
£54.2k
39%
63%
39
43
What this means for dealers
The high level of homeownership may indicate many EV buyers already have access to off-street parking or home charging, making the switch to electric feel far more realistic for day-to-day life.
At the same time, the largest EV demand is coming from 35–54 year olds, the sort of customers typically thinking about commuting, family life and keeping running costs under control over the long term.
The stronger average credit profile could also mean more opportunities for dealers to get EV deals over the line with lenders already active in the EV market, particularly as more finance providers continue building confidence in electric vehicles.
Frequently asked questions
Our latest EV finance data shows today’s EV customer is typically older, financially stable and more likely to own a home compared with the average petrol or diesel customer. The average EV customer in our data is 43 years old, with the strongest demand coming from the 35–44 age group.