Great Central Auto
How Evolution’s pre-eligibility tool helped Great Central Auto increase their finance penetration by 10%
Great Central Auto is a well-established dealership with over 35 years in the motor industry.
Having worked in partnership with Evolution Funding for ten years, they’ve transformed how they approach finance – reducing admin, simplifying the customer journey, and increasing their finance penetration by 10% month-on-month.
The challenge
When partnered with other brokers, Great Central Auto weren’t seeing the results they wanted.
Firstly, sales staff were having to rely on their own personal lender relationships rather than a consistent and structured approach. This created a time-consuming process, where deals often became confusing and required constant back-and-forth with customers just to try and get deals over the line.
Over time, this started to take its toll. What should have been a straightforward part of the sales process became something the sales team “started to dread” – especially due to the amount of paperwork and effort involved.
At the same time, the business was finding themselves trying to operate in an industry where compliance was becoming increasingly complex to handle.
The solution
Great Central Autos partnered with Evolution to bring much-needed structure and control to the dealership.
We replaced their inconsistent lender approach with access to the broadest panel of any UK broker. This transformed how they handled applications, creating a more joined-up process that meant getting more deals over the line and delivering better customer outcomes.
Through their dedicated account manager, Evolution also helped the dealership “tidy up” their compliance processes, guide showroom pricing, and simplify regulatory changes. Instead of second-guessing decisions, this gave Great Central the peace of mind knowing their deals were being handled compliantly.
Our support didn’t stop there. We knew that Evolution’s technology wouldn’t just help Great Central run their day-to-day but also move the business forward. Once we introduced our pre-eligibility tool, the team praised its ability to generate higher-quality leads and give customers a clearer understanding of their finance options before even stepping into the dealership:
The outcome
Dan Pierce
Sales Manager, Grand Central Auto
Alongside this uplift in performance, what was once an application process filled with dread is now a fully compliant, customer-first journey that gives Great Central and their customers more clarity, confidence, and control at every stage.
Results
