GPR Cars
How Evolution Funding became an “all-in-one” finance solution for GPR Cars
Based in Cambridgeshire, GPR Cars is a long-established independent dealership with decades of experience in the motor trade.
Having worked with Evolution for over 10 years, the partnership has become a key part of how GPR Cars operates, with the team valuing its expert compliance support and smart technology that allows them to manage everything in one place.
The challenge
Before working with Evolution, GPR Cars knew their finance penetration was holding them back – with too many deals slipping through the net and missed opportunities on the forecourt. And like many independent retailers with long-standing roots in the motor trade, they faced the challenge of adapting to a more digital finance world.
Through conversations with their account manager, it became clear that digital tools weren’t a natural strength – but adopting them was essential to meet how customers were choosing to finance today.
At the same time, compliance requirements were becoming increasingly demanding. Managing this alongside daily operations added pressure to the team, with GPR Cars describing compliance as a “massive burden” and took focus away from running the business effectively.
The solution
Working closely with Evolution, GPR Cars began to take a more structured and supported approach to finance.
Through regular contact from their account manager, GPR Cars were able to effortlessly integrate Evolution’s finance technology into their daily processes – without disruption or added complexity.
Beyond technology, Evolution also played an important role in regulatory guidance – helping the dealership shift from seeing compliance as a burden to viewing it as a more manageable part of the business that they no longer dreaded.
The outcome
With Evolution’s technology – including Smart Calculator and DealerZone – now embedded into the dealership’s customer journey, GPR Cars has seen a significant increase in finance penetration while transforming how the dealership runs day-to-day.
Bringing everything into one place has simplified the way the team manages deals, compliance, and customer interactions – giving them more control over the entire process.
At the same time, compliance no longer feels like a burden. With hands-on support from their account manager, the team spends less time managing requirements and more time focusing on customers and sales.
As the partnership has developed, Evolution’s support has gone beyond finance – playing a key role in helping GPR Cars evolve how the business grows and operates.
As the team describes it:
Graham Rudling
Director, GPR Cars
Results
