Fred Coupe
How Evolution helped Fred Coupe increase their finance penetration by 17% in just 4 months
With a history dating back to the 1940s, Fred Coupe is a family-run dealership based in Preston and offers a range of used and commercial vehicles.
Since partnering with Evolution, our support has become a key driver of performance, helping the dealership increase their finance penetration by 17% in just a few months.
The challenge
Before joining Evolution’s dealer network, Fred Coupe’s finance offering was limited to just a few lenders. With only a small number of finance options to choose from, the team often ran into roadblocks, especially when dealing with more complex finance applications.
This meant missed sales opportunities, where the lack of lender flexibility placed more pressure on the dealership to get deals over the line before losing them.
At the same time, Fred Coupe was running their day-to-day with longwinded processes that meant more time chasing, more admin, and less time selling.
Without the right technology and support in place, these limitations prevented them from serving a wider range of customers.
The solution
With access to the broadest lender panel of any UK broker, partnering with Evolution meant Fred Coupe now had more options – turning deals that previously would have gone nowhere into real sales opportunities.
Having a dedicated account manager also took a lot of pressure off the team. Instead of spending time chasing customers and sorting paperwork, they now had support to help move deals forward and keep things on track. For Fred Coupe, this meant more time to focus on customers and getting deals over the line.
What’s more, introducing our easy-to-use DealerZone platform allowed Fred Coupe to manage their deals in one place – in a way that felt simple to use and effortless for their team to learn.
The outcome
Just four months after working with Evolution, the team at Fred Coupe described the change in their business to be like “night and day”.
Now with the integration of Evolution’s technology and support behind every deal, Fred Coupe has already seen a 17% increase in finance penetration.
A limited lender panel, a time-consuming deal management process, and a disjointed customer journey are now part of the dealership’s past – replaced by a simpler and more supported approach that allows the team to focus on what matters most: selling cars.
Alastair Hughes
Business Manager, Fred Coupe
Results
