{"id":24016,"date":"2025-09-26T08:57:33","date_gmt":"2025-09-26T08:57:33","guid":{"rendered":"https:\/\/www.evolutionfunding.com?p=24016"},"modified":"2025-09-26T08:59:39","modified_gmt":"2025-09-26T08:59:39","slug":"marshmallow-partners-with-evolution-funding-to-unlock-motor-finance-for-uk-newcomers","status":"publish","type":"post","link":"https:\/\/www.evolutionfunding.com\/public\/marshmallow-partners-with-evolution-funding-to-unlock-motor-finance-for-uk-newcomers\/","title":{"rendered":"Marshmallow Partners with Evolution Funding to Unlock Motor Finance for UK Newcomers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24016\" class=\"elementor elementor-24016\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4509db07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4509db07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cc84f43\" data-id=\"7cc84f43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dfd99fa elementor-widget elementor-widget-text-editor\" data-id=\"4dfd99fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Marshmallow, the tech-driven unicorn best known for disrupting the car insurance space, has announced an exclusive partnership with Evolution Funding to bring motor finance access to migrants in the UK. The partnership enables dealers to fund deals for customers who would typically be declined by traditional lenders, opening up new opportunities for both consumers and the dealer community. <strong><\/strong><\/p>\n\n\n\n<p>As a fintech on a mission to make migration easier, Marshmallow is taking a uniquely sophisticated approach to risk and pricing, recognising that newcomers to the UK often lack the traditional credit footprint required by mainstream finance providers. This underserved customer group can now benefit from fairer, more accessible motor finance, allowing them to purchase vehicles through dealer networks with confidence.<\/p>\n\n\n\n<p>\u201cOur mission has always been to make moving to the UK easier and more affordable,\u201d said Oliver Kent-Braham, Co-Founder and Co-CEO of <a href=\"https:\/\/www.marshmallow.com\/car-finance\" target=\"_blank\" rel=\"noreferrer noopener\">Marshmallow<\/a>. \u201cExpanding into motor finance is a natural next step. With over 10 million migrants in the UK, there\u2019s a clear gap to address. We found that fewer than 1 in 10 of our New to the UK customers accessed secured car finance for their most recent car purchase, far below the equivalent rate for those born in the UK. This shows that most UK Newcomers are effectively locked out of the car finance market. Our partnership with Evolution Funding means we can deliver real impact at scale: helping dealers approve applications they might have previously rejected, while giving customers a smoother experience and better outcomes.\u201d <\/p>\n\n\n\n<p>The partnership adds Marshmallow to Evolution\u2019s extensive and diverse lender panel, reinforcing the company\u2019s position as the UK\u2019s leading used auto finance platform. Evolution\u2019s unique position at the centre of the motor finance ecosystem &#8211; connecting dealers, lenders, and partners through its platform and technology &#8211; makes it the ideal launch partner as Marshmallow expands into the sector.<\/p>\n\n\n\n<p>Lee Streets, CEO at Evolution Funding, commented: \u201cWe\u2019re proud to welcome Marshmallow to our lender panel. Their innovative approach aligns perfectly with our platform model. Importantly, it was our analysis and intelligence that helped shape this opportunity, proving the scale of the unmet need and ensuring we can deliver inclusive solutions responsibly. By combining Marshmallow\u2019s unique credit models with our distribution, insight, and lender diversity, dealers now have an even greater ability to serve customers with complex credit profiles.\u201d<\/p>\n\n\n\n<p>Marshmallow enters the motor finance sector with the same energy and innovation that made it the second-fastest growing company in Europe (Financial Times, 2023). Founded in 2017 by twins Oliver and Alexander Kent-Braham and David Goat\u00e9, the company has served over a million customers &#8211; the majority of whom are UK newcomers &#8211; and continues to grow, with over 600 employees across London and Budapest. <\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marshmallow, the tech-driven unicorn best known for disrupting the car insurance space, has announced an exclusive partnership with Evolution Funding to bring motor finance access to migrants in the UK. The partnership enables dealers to fund deals for customers who would typically be declined by traditional lenders, opening up new opportunities for both consumers and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-24016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marshmallow Partners with Evolution Funding<\/title>\n<meta name=\"description\" content=\"Marshmallow has partnered with Evolution Funding to unlock motor finance for financially underserved UK newcomers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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