{"id":7028,"date":"2021-08-23T10:22:53","date_gmt":"2021-08-23T10:22:53","guid":{"rendered":"https:\/\/stg-evopublic-testupdates.kinsta.cloud\/public\/?post_type=portfolio&p=7028"},"modified":"2024-04-03T13:33:52","modified_gmt":"2024-04-03T13:33:52","slug":"sytner-group","status":"publish","type":"portfolio","link":"https:\/\/www.evolutionfunding.com\/public\/portfolio\/sytner-group\/","title":{"rendered":"Sytner Group"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tHome<\/a> \u00a0\/\/<\/span> \u00a0Case Studies<\/a> \u00a0\/\/\u00a0 Sytner Group<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Supporting Sytner to deliver the UK\u2019s first \n\u2018buy online\u2019 used car purchasing journey\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLaunched in 1968 by two brothers, Sytner Group<\/strong><\/strong> is now ranked number one in the UK\u2019s top 100 dealer groups. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sytner\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Representing the world\u2019s most prestigious car brands – including BMW, Ferrari, Audi, Mercedes-Benz, Land Rover and Porsche – Sytner Group operates from over 100 franchised outlets, plus eleven used car supermarkets. <\/p>\n

With a focus on creating an exceptional customer experience, they aim to get it right first time and make each and every interaction special. Evolution has been brokering out-of-core-terms business for Sytner\u2019s franchised and used car operations for several years and writes in excess of \u00a321M annual volume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As part of a global business, it was important to Sytner to be at the forefront of digitising the motor retail market. Sytner\u2019s goal was to enable their UK customers to buy a used vehicle online, including obtaining finance. Furthermore, it was key to include their longstanding finance partners, Black Horse and Evolution, to ensure the best possible outcome for their customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Evolution worked in collaboration with Black Horse and Sytner\u2019s developers to create a seamless solution that allowed customers to apply and be accepted for finance via both Black Horse and Evolution.<\/p>

Evolution\u2019s Digital Finance API<\/a>, supported by our suite of finance software solutions, allows customers to be quoted and proposed to multiple lenders simultaneously, 24 hours a day. This has allowed Sytner to operate an entirely digital \u2018buy online\u2019 solution for their customers.<\/p>

In 2020, Evolution went on to enable a \u2018buy online\u2019 journey for Sytner\u2019s used car supermarket division which included two independent lenders in addition to Evolution\u2019s lender panel. This further enhanced Sytner\u2019s ability to deliver the best outcome for the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2019, Sytner became the first franchised dealer to launch a fully end-to-end \u2018buy online\u2019 vehicle purchasing journey, incorporating finance applications.<\/p>

With the emergence of Covid-19 accelerating the move towards a digital marketplace, Sytner were already well placed to service their customers at a distance, contributing towards Sytner\u2019s success in weathering the pandemic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cEvolution, with their finance and software solutions, have been imperative to the success of our business both in showroom and online for many years. \n
Our sales journey, both in-showroom and online is underpinned by the service, technology and expertise they bring to the table.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Rob Dodson<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
F&I Operations Director, Sytner Group<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Supporting Sytner to deliver the UK\u2019s first \u2018buy online\u2019 used car purchasing journey<\/p>\n","protected":false},"author":1,"featured_media":7034,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","portfolio_category":[35],"portfolio_tag":[31,32],"class_list":["post-7028","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-dealer","portfolio_tag-tag-1","portfolio_tag-tag-2"],"acf":[],"yoast_head":"\nSytner Group | Online Used Car Buying | Evolution Funding Case Study<\/title>\n<meta name=\"description\" content=\"Read about how Evolution Funding supported Sytner Group to deliver the UK's first ever fully end-to-end online vehicle buying journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evolutionfunding.comportfolio\/sytner-group\/\" \/>\n<meta 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