{"id":29981,"date":"2026-05-06T08:56:58","date_gmt":"2026-05-06T08:56:58","guid":{"rendered":"https:\/\/www.evolutionfunding.com\/public\/?page_id=29981"},"modified":"2026-07-02T12:20:58","modified_gmt":"2026-07-02T12:20:58","slug":"great-central-auto","status":"publish","type":"page","link":"https:\/\/www.evolutionfunding.com\/public\/dealer-success-stories\/great-central-auto\/","title":{"rendered":"Great Central Auto"},"content":{"rendered":"\t\t
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Great Central Auto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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How Evolution\u2019s pre-eligibility tool helped Great Central Auto increase their finance penetration by 10%<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Great Central Auto<\/a> is a well-established dealership with over 35 years in the motor industry.<\/p>

Having worked in partnership with Evolution Funding for ten years, they\u2019ve transformed how they approach finance \u2013 reducing admin, simplifying the customer journey, and increasing their finance penetration by 10% month-on-month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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When partnered with other brokers, Great Central Auto weren\u2019t seeing the results they wanted.<\/p>

Firstly, sales staff were having to rely on their own personal lender relationships rather than a consistent and structured approach. This created a time-consuming process, where deals often became confusing and required constant back-and-forth with customers just to try and get deals over the line.<\/p>

Over time, this started to take its toll. What should have been a straightforward part of the sales process became something the sales team \u201cstarted to dread\u201d \u2013 especially due to the amount of paperwork and effort involved.<\/p>

At the same time, the business was finding themselves trying to operate in an industry where compliance was becoming increasingly complex to handle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Great Central Autos partnered with Evolution to bring much-needed structure and control to the dealership.<\/p>

We replaced their inconsistent lender approach with access to the broadest panel of any UK broker. This transformed how they handled applications, creating a more joined-up process that meant getting more deals over the line and delivering better customer outcomes.<\/p>

Through their dedicated account manager, Evolution also helped the dealership \u201ctidy up\u201d their compliance processes, guide showroom pricing, and simplify regulatory changes. Instead of second-guessing decisions, this gave Great Central the peace of mind knowing their deals were being handled compliantly.<\/p>

Our support didn\u2019t stop there. We knew that Evolution\u2019s technology wouldn\u2019t just help Great Central run their day-to-day but also move the business forward. Once we introduced our pre-eligibility tool<\/a><\/span><\/span>, the team praised its ability to generate higher-quality leads and give customers a clearer understanding of their finance options before even stepping into the dealership:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tDan Pierce, Sales Manager, Great Central Auto:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u201cWith pre-eligibility on our website, we\u2019re getting better leads out of hours. Customers know what they can afford and are often ready to move on a car before we\u2019ve even opened. Without it, we\u2019d be starting from scratch every time.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tOver the course of ten years, Evolution Funding has been able to support Great Central Auto in ways their previous broker couldn\u2019t \u2013 by using our technology and expertise to reduce admin, simplify the customer journey, and boost their sales:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u201cCustomers are doing the finance checks in their own time now, so we\u2019re getting leads coming through out of hours and they\u2019re already pre-approved when they come in. Because of that, we see around a 10% increase in our finance penetration with Evolution every month.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Dan Pierce
Sales Manager, Grand Central Auto<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Alongside this uplift in performance, what was once an application process filled with dread is now a fully compliant, customer-first journey that gives Great Central and their customers more clarity, confidence, and control at every stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t10% increase in finance penetration month-on-month\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tMore pre-approved customers ready to finance\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tLess time spent chasing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tConfidence that every deal is compliant\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tReady to talk about your finance offering?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDiscover how Evolution\u2019s award-winning technology can help bring more ready-to-buy customers to your forecourt.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Great Central Auto How Evolution\u2019s pre-eligibility tool helped Great Central Auto increase their finance penetration by 10% Great Central Auto is a well-established dealership with over 35 years in the motor industry. Having worked in partnership with Evolution Funding for ten years, they\u2019ve transformed how they approach finance \u2013 reducing admin, simplifying the customer journey, […]<\/p>\n","protected":false},"author":3,"featured_media":25409,"parent":27912,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29981","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGrand Central Auto Dealer Success Story | Evolution Funding<\/title>\n<meta name=\"description\" content=\"See how Evolution Funding helped Great Central Auto increase finance penetration by 10% and generate more pre-approved customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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