{"id":20447,"date":"2024-08-20T14:49:12","date_gmt":"2024-08-20T14:49:12","guid":{"rendered":"https:\/\/stg-evopublic-testupdates.kinsta.cloud\/public\/?page_id=20447"},"modified":"2026-06-05T14:15:51","modified_gmt":"2026-06-05T14:15:51","slug":"4-1-pop-ups-and-calls-to-action","status":"publish","type":"page","link":"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-1-pop-ups-and-calls-to-action\/","title":{"rendered":"4.1 Pop-ups and Call to Actions"},"content":{"rendered":"\t\t
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Pop-ups and calls to action<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pop-ups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Website pop-ups are windows that appear on your screen when you\u2019re on a website. They can range from small to full-size message boxes and graphics that will often appear automatically.<\/p>

Financial promotions on website pop-ups should not obscure key information or risk warnings about the product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Financial Promotions Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHome<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t3.0 | Social Media: Things to consider<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t3.1 | Financial promotions in practice<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t4.0 | Financial promotions on websites<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t4.1 | Pop-ups and calls to action<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t5.0 | Financial promotions checklist<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Calls to action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAny call to action (CTA) should clearly communicate what will happen if the user clicks on a link or button. The CTA should not be vague, and users should not be pressured to click through.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tExample\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tCar Finance Tailored for You\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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“Apply here”<\/p>

“Apply now”<\/p>

“Click to apply”<\/p>

“Calculate car finance”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tCar Finance Tailored for You\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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“Click here”<\/p>

“Click now”<\/p>

“Visit”<\/p>

“Calculate”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Next \/\/ Financial promotions checklist<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContinue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pop-ups and calls to action Pop-ups Website pop-ups are windows that appear on your screen when you\u2019re on a website. They can range from small to full-size message boxes and graphics that will often appear automatically. Financial promotions on website pop-ups should not obscure key information or risk warnings about the product or service. Financial […]<\/p>\n","protected":false},"author":3,"featured_media":25409,"parent":19892,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20447","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n4.1 Pop-ups and Calls to Action | Financial Promotions Guide<\/title>\n<meta name=\"description\" content=\"Guidance on compliant website pop-ups and calls to action, helping customers understand what happens when they click or apply.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-1-pop-ups-and-calls-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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