{"id":20432,"date":"2024-08-20T14:49:17","date_gmt":"2024-08-20T14:49:17","guid":{"rendered":"https:\/\/stg-evopublic-testupdates.kinsta.cloud\/public\/?page_id=20432"},"modified":"2026-07-14T10:05:29","modified_gmt":"2026-07-14T10:05:29","slug":"4-0-financial-promotions-on-websites","status":"publish","type":"page","link":"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-0-financial-promotions-on-websites\/","title":{"rendered":"4.0 Financial Promotions on Websites"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20432\" class=\"elementor elementor-20432\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06d8ae7 e-flex e-con-boxed e-con e-parent\" data-id=\"06d8ae7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6af5b17 e-con-full e-flex e-con e-child\" data-id=\"6af5b17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aba055 elementor-widget elementor-widget-heading\" data-id=\"8aba055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Financial promotions on websites<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a524f11 e-con-full e-flex e-con e-child\" data-id=\"a524f11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afa6377 e-flex e-con-boxed e-con e-parent\" data-id=\"afa6377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7638adf e-con-full e-flex e-con e-child\" data-id=\"7638adf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-180adad elementor-widget elementor-widget-text-editor\" data-id=\"180adad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn 2019, the FCA released guidance on using financial promotions on websites. You can read the full guidance here:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e317890 elementor-align-left elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e317890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.handbook.fca.org.uk\/handbook\/PERG\/8\/22.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-946d8f1 elementor-hidden-phone e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"946d8f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11f3ff4 elementor-widget elementor-widget-heading\" data-id=\"11f3ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial Promotions Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9145402 elementor-widget elementor-widget-text-editor\" data-id=\"9145402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/\">Home<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aac93 elementor-widget elementor-widget-text-editor\" data-id=\"e4aac93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-0-things-to-consider\/\">3.0 | Social Media: Things to consider<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce2957 elementor-widget elementor-widget-text-editor\" data-id=\"9ce2957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-1-financial-promotions-in-practice\/\">3.1 | Financial promotions in practice<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42f4a3 elementor-widget elementor-widget-text-editor\" data-id=\"d42f4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-0-financial-promotions-on-websites\/\">4.0 | Financial promotions on websites<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0961e elementor-widget elementor-widget-text-editor\" data-id=\"2a0961e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-1-pop-ups-and-calls-to-action\/\">4.1 | Pop-ups and calls to action<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bf04e elementor-widget elementor-widget-text-editor\" data-id=\"c5bf04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/5-0-financial-promotions-checklist\/\">5.0 | Financial promotions checklist<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf9167 e-flex e-con-boxed e-con e-parent\" data-id=\"fcf9167\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-501c2cc e-con-full e-flex e-con e-child\" data-id=\"501c2cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8dbec30 e-con-full e-flex e-con e-child\" data-id=\"8dbec30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f95f533 elementor-widget elementor-widget-heading\" data-id=\"f95f533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Banner ads &amp; homepage promotions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3685e5f elementor-widget elementor-widget-text-editor\" data-id=\"3685e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Banner ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8d3a1 elementor-widget elementor-widget-text-editor\" data-id=\"ae8d3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital banners or banner ads refer to clickable images embedded in your website. They can be featured at the top, bottom or sides of your web page and can link through to specific sections on or outside of your website.<\/p><p>As with any financial promotion, banners must follow the compliance guidelines set by the FCA:<\/p><ul><li>Show a representative APR where trigger words are used<\/li><li>Provide a clear, balanced view of the risks and benefits of the product or service<\/li><li>Include correct prominence in the banner design<\/li><li>Be fair, clear and not misleading.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e16b6fb e-con-full e-flex e-con e-child\" data-id=\"e16b6fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b90a65 e-con-full e-flex e-con e-child\" data-id=\"4b90a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e23690f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e23690f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-thumbs-up spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <path d=\"M7 10v12\"\/> <path d=\"M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a9ada elementor-widget elementor-widget-image\" data-id=\"65a9ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Motorhome_150mth_1500x500-1024x342.png\" class=\"attachment-large size-large wp-image-20436\" alt=\"Example of a compliant banner ad for car finance\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Motorhome_150mth_1500x500-1024x342.png 1024w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Motorhome_150mth_1500x500-300x100.png 300w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Motorhome_150mth_1500x500-768x256.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Motorhome_150mth_1500x500-1536x513.png 1536w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Motorhome_150mth_1500x500-2048x683.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e03db2d e-con-full e-flex e-con e-child\" data-id=\"e03db2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-affce0a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"affce0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-thumbs-down spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <path d=\"M17 14V2\"\/> <path d=\"M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9f793 elementor-widget elementor-widget-image\" data-id=\"fd9f793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Non-Compliant-Banner-1024x342.png\" class=\"attachment-large size-large wp-image-20437\" alt=\"Example of a non-compliant banner ad for car finance\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Non-Compliant-Banner-1024x342.png 1024w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Non-Compliant-Banner-300x100.png 300w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Non-Compliant-Banner-768x257.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Non-Compliant-Banner.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1708e e-flex e-con-boxed e-con e-parent\" data-id=\"0c1708e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6c0b09 e-con-full e-flex e-con e-child\" data-id=\"b6c0b09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14741d6 e-con-full e-flex e-con e-child\" data-id=\"14741d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb6ec31 e-con-full e-flex e-con e-child\" data-id=\"cb6ec31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78290b2 elementor-widget elementor-widget-heading\" data-id=\"78290b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial promotions on the homepage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35394d7 elementor-widget elementor-widget-text-editor\" data-id=\"35394d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBalance and placement of information\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63853e0 elementor-widget elementor-widget-text-editor\" data-id=\"63853e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With the ability to add various content to a website&#8217;s homepage, it can be challenging to know if you\u2019re providing a good balance and fair placement of information.<\/p>\n<p>Without realising, your homepage could overly emphasise the positives of your product or service, prioritising attractive offers and pushing any important risks or disclosures further down the homepage, making them less noticeable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aab5ed elementor-widget elementor-widget-text-editor\" data-id=\"9aab5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer testimonials<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08763b elementor-widget elementor-widget-text-editor\" data-id=\"b08763b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUnder section 3.3 of CONC 3: Financial promotions and communication with customers, businesses using \u201cfalse testimonials, endorsements or case studies are likely to contravene the clear, fair and not misleading rule.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47666c9 elementor-widget elementor-widget-text-editor\" data-id=\"47666c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhen featuring customer testimonials on the homepage, they must be authentic and reflective of the service or product you offer.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-460f8eb e-con-full e-flex e-con e-child\" data-id=\"460f8eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88763e6 elementor-widget elementor-widget-text-editor\" data-id=\"88763e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCompliant\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174f66c elementor-widget elementor-widget-text-editor\" data-id=\"174f66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201c[Business A] provided excellent service throughout the entire process. They were always on the other end of the phone, ready to answer any questions I had. I would definitely recommend them.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c5e5d6 e-con-full e-flex e-con e-child\" data-id=\"1c5e5d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5afeee elementor-widget elementor-widget-text-editor\" data-id=\"a5afeee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNon-compliant\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ac0f1 elementor-widget elementor-widget-text-editor\" data-id=\"a3ac0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cWow! [Business B] gave me an amazing service! I dealt with [Business A] briefly and they were good, but [Business B] I couldn\u2019t be happier with! Their online portal is super easy to learn and use.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65bec1a e-con-full e-flex e-con e-child\" data-id=\"65bec1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0f4b9 elementor-widget elementor-widget-image\" data-id=\"3d0f4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"594\" height=\"888\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Web-Tick.png\" class=\"attachment-large size-large wp-image-21169\" alt=\"Example of a compliant homepage on a car sales website\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Web-Tick.png 594w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Web-Tick-201x300.png 201w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3034736 elementor-widget elementor-widget-image\" data-id=\"3034736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"888\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Web-Cross-3.png\" class=\"attachment-large size-large wp-image-21168\" alt=\"Example of a non-compliant homepage on a car sales website\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Web-Cross-3.png 595w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Web-Cross-3-201x300.png 201w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-376785d e-flex e-con-boxed e-con e-parent\" data-id=\"376785d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36aa462 e-con-full e-flex e-con e-child\" data-id=\"36aa462\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa9e6dd e-con-full e-flex e-con e-child\" data-id=\"aa9e6dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f729b30 elementor-widget elementor-widget-heading\" data-id=\"f729b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Next \/\/ Pop-ups and calls to action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcba446 e-con-full e-flex e-con e-child\" data-id=\"fcba446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d44ad elementor-align-right elementor-widget elementor-widget-button\" data-id=\"b1d44ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-1-pop-ups-and-calls-to-action\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Financial promotions on websites In 2019, the FCA released guidance on using financial promotions on websites. You can read the full guidance here: Read more Financial Promotions Guide Home3.0 | Social Media: Things to consider3.1 | Financial promotions in practice4.0 | Financial promotions on websites4.1 | Pop-ups and calls to action5.0 | Financial promotions checklist [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25409,"parent":19892,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20432","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4.0 Financial Promotions on Websites | Financial Promotions Guide<\/title>\n<meta name=\"description\" content=\"Guidance on compliant financial promotions on websites, including banners, homepage content and customer testimonials.\" \/>\n<meta name=\"robots\" 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