{"id":20414,"date":"2024-08-20T14:49:23","date_gmt":"2024-08-20T14:49:23","guid":{"rendered":"https:\/\/stg-evopublic-testupdates.kinsta.cloud\/public\/?page_id=20414"},"modified":"2026-06-08T10:02:49","modified_gmt":"2026-06-08T10:02:49","slug":"3-1-financial-promotions-in-practice","status":"publish","type":"page","link":"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-1-financial-promotions-in-practice\/","title":{"rendered":"3.1 Financial Promotions in Practice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20414\" class=\"elementor elementor-20414\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3331aa5 e-flex e-con-boxed e-con e-parent\" data-id=\"3331aa5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9998126 e-con-full e-flex e-con e-child\" data-id=\"9998126\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8c245 elementor-widget elementor-widget-heading\" data-id=\"8e8c245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Financial promotions in practice<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a523bb e-con-full e-flex e-con e-child\" data-id=\"1a523bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e8987 e-flex e-con-boxed e-con e-parent\" data-id=\"56e8987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-278f68c e-con-full e-flex e-con e-child\" data-id=\"278f68c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb79f04 elementor-widget elementor-widget-heading\" data-id=\"eb79f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer understanding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1292e24 elementor-widget elementor-widget-text-editor\" data-id=\"1292e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAs part of your Consumer Duty, the FCA requires you to ensure you are targeting your audience correctly before creating your financial promotion for social media.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a04573e e-con-full e-flex e-con e-child\" data-id=\"a04573e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd3504 elementor-widget elementor-widget-text-editor\" data-id=\"0bd3504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tYou can find out more about Consumer Understanding in the PRIN 2A.5 Consumer Duty section of the FCA handbook.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d0b10 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c4d0b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.handbook.fca.org.uk\/handbook\/PRIN\/2A\/5.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7694adb elementor-hidden-phone e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"7694adb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963f5e5 elementor-widget elementor-widget-heading\" data-id=\"963f5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial Promotions Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2940600 elementor-widget elementor-widget-text-editor\" data-id=\"2940600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/\">Home<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b3cf9 elementor-widget elementor-widget-text-editor\" data-id=\"84b3cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-0-things-to-consider\/\">3.0 | Social Media: Things to consider<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701391c elementor-widget elementor-widget-text-editor\" data-id=\"701391c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-1-financial-promotions-in-practice\/\">3.1 | Financial promotions in practice<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68dfcac elementor-widget elementor-widget-text-editor\" data-id=\"68dfcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-0-financial-promotions-on-websites\/\">4.0 | Financial promotions on websites<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b703f elementor-widget elementor-widget-text-editor\" data-id=\"f7b703f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-1-pop-ups-and-calls-to-action\/\">4.1 | Pop-ups and calls to action<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28557f2 elementor-widget elementor-widget-text-editor\" data-id=\"28557f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/5-0-financial-promotions-checklist\/\">5.0 | Financial promotions checklist<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c2da6 e-flex e-con-boxed e-con e-parent\" data-id=\"10c2da6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80b4947 e-con-full e-flex e-con e-child\" data-id=\"80b4947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66bb661 elementor-widget elementor-widget-text-editor\" data-id=\"66bb661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo make sure you are targeting your audience correctly, you should consider doing the following:\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23f05b8 e-con-full e-flex e-con e-child\" data-id=\"23f05b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-413e9af e-con-full e-flex e-con e-child\" data-id=\"413e9af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc11ca elementor-widget elementor-widget-heading\" data-id=\"7fc11ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audience research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653af2f elementor-widget elementor-widget-text-editor\" data-id=\"653af2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCommunicate with those in your firm who regularly interact with your customers\u2014they\u2019ll know them best. Learn about your customers, their characteristics, and what drives them to help steer your messaging. Find out which social media platforms they use the most, and target accordingly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14cc3d3 e-con-full e-flex e-con e-child\" data-id=\"14cc3d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0010144 elementor-widget elementor-widget-heading\" data-id=\"0010144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audience segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f41a7 elementor-widget elementor-widget-text-editor\" data-id=\"b1f41a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUse data analytics to segment your audience based on age, location, and other relevant factors. Ensure that promotions are appropriate for the financial literacy and needs of each segment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4258750 e-con-full e-flex e-con e-child\" data-id=\"4258750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e1ce5a e-con-full e-flex e-con e-child\" data-id=\"7e1ce5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd6fb8 elementor-widget elementor-widget-heading\" data-id=\"7dd6fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clear messaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4fcdd elementor-widget elementor-widget-text-editor\" data-id=\"0f4fcdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUse clear, jargon-free language to help your audience understand your financial promotion. Tools like Grammarly can help you simplify your messaging.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9561420 e-con-full e-flex e-con e-child\" data-id=\"9561420\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19656b1 elementor-widget elementor-widget-heading\" data-id=\"19656b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audience testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7cc46 elementor-widget elementor-widget-text-editor\" data-id=\"3e7cc46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before publishing your financial promotion, ask yourself how confident you are in knowing that your audience understands your promotion and what you are doing to measure that understanding. Here are some things to consider:<\/p><ul><li>Surveys<\/li><li>Focus groups<\/li><li>A\/B testing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a1073 e-flex e-con-boxed e-con e-parent\" data-id=\"31a1073\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c90151 e-con-full e-flex e-con e-child\" data-id=\"1c90151\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aab0486 elementor-widget elementor-widget-heading\" data-id=\"aab0486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media platform limitations <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee7a9d elementor-widget elementor-widget-text-editor\" data-id=\"5ee7a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOnce you have identified which social media platforms your audience uses the most, it\u2019s crucial to understand the platform\u2019s limitations and how each channel could impact your financial promotion.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42d6c2e e-con-full e-flex e-con e-child\" data-id=\"42d6c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60bd1af e-con-full e-flex e-con e-child\" data-id=\"60bd1af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f96a88c elementor-widget elementor-widget-text-editor\" data-id=\"f96a88c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInstagram\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a330c5e elementor-widget elementor-widget-text-editor\" data-id=\"a330c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Visual-heavy platform: <\/strong>Instagram prioritises visuals, with limited text space in the video or image.<\/p><p><strong>Captions:<\/strong> While captions can be lengthy, the first few lines are truncated in the feed, meaning key information may be hidden unless users expand the caption.<\/p><p><strong>Limited click-through options:<\/strong> Instagram doesn\u2019t allow you to place links in a caption. This limits the ability to direct users to additional information surrounding the financial promotion.<\/p><p><strong>Limited story visibility<\/strong>: Instagram stories disappear after 24 hours, impacting the prolonged visibility of important disclosures in a financial promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a29599 e-con-full e-flex e-con e-child\" data-id=\"7a29599\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f1fdd elementor-widget elementor-widget-text-editor\" data-id=\"e3f1fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32aa38 elementor-widget elementor-widget-text-editor\" data-id=\"d32aa38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Character limits: <\/strong>While Facebook posts allow for longer text, ads often require concise messaging, limiting the space for detailed financial information.<\/p><p><strong>Ad approvals:<\/strong> Facebook has strict ad policies, particularly for financial services. Ads can be disapproved if they don\u2019t meet both Facebook and FCA guidelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae8ac2 e-con-full e-flex e-con e-child\" data-id=\"bae8ac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78c092e e-con-full e-flex e-con e-child\" data-id=\"78c092e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99aa682 elementor-widget elementor-widget-text-editor\" data-id=\"99aa682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tX\/Twitter\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f922d4 elementor-widget elementor-widget-text-editor\" data-id=\"3f922d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Character Limits:<\/strong>\u00a0X\u2019s 280-character limit restricts the amount of information that can be shared in a single post, making it difficult to include all the necessary information around a financial promotion.<\/p><p><strong>Fast-Paced Feed: <\/strong>The rapid pace at which content is consumed on X can lead to important information being missed or quickly buried in other posts.<\/p><p><strong>Threads:<\/strong>\u00a0X threads are a series of connected posts. Any additional posts a part of the thread are hidden unless the user clicks on it. This means key information on the financial promotion could be missed, leading to non-compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8711474 e-con-full e-flex e-con e-child\" data-id=\"8711474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1356b25 elementor-widget elementor-widget-text-editor\" data-id=\"1356b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTikTok\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b342d elementor-widget elementor-widget-text-editor\" data-id=\"01b342d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Video-Only Format: <\/strong>TikTok\u2019s format is exclusively video, which can make it difficult to include all necessary financial disclaimers and risk warnings within a short video.<\/p><p><strong>Reduced Engagement:<\/strong> TikTok\u2019s are purpose-made to be absorbed quickly. This may lead users to quickly gloss over important financial information in the promotion.<\/p><p><strong>Limited Clickable Links:<\/strong> Like Instagram, you can not provide links in the caption of a TikTok video, limiting the ability to direct users to more information around the financial promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-381aef6 e-con-full e-flex e-con e-child\" data-id=\"381aef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9bccd3 e-con-full e-flex e-con e-child\" data-id=\"d9bccd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0183894 elementor-widget elementor-widget-text-editor\" data-id=\"0183894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c08bd9 elementor-widget elementor-widget-text-editor\" data-id=\"5c08bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Visual-only pins:<\/strong> Pinterest focuses on images and infographics with limited space for accompanying text. This can restrict the ability to include all the necessary information around the promotion.<\/p><p><strong>Clickable links:<\/strong> Pins can include a clickable link, but these links are not always obvious. Therefore, any additional information around a financial promotion could be missed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d244517 e-con-full e-flex e-con e-child\" data-id=\"d244517\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-247cc31 e-con-full e-flex e-con e-child\" data-id=\"247cc31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1acc987 elementor-widget elementor-widget-heading\" data-id=\"1acc987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a financial promotion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f480d10 elementor-widget elementor-widget-text-editor\" data-id=\"f480d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWith your audience, messaging, and social media platform in mind, it\u2019s now time to create your financial promotion.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cc44e elementor-widget elementor-widget-text-editor\" data-id=\"22cc44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHere are some examples of best practices for social media financial promotions:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bcad89 e-con-full e-flex e-con e-child\" data-id=\"5bcad89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b0bf7d0 e-con-full e-flex e-con e-child\" data-id=\"b0bf7d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d91df6f elementor-widget elementor-widget-image\" data-id=\"d91df6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"538\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy-538x1024.webp\" class=\"attachment-large size-large wp-image-31263\" alt=\"Compliant example of showing a representative APR on a social media advert\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy-538x1024.webp 538w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy-158x300.webp 158w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy-768x1461.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy-808x1536.webp 808w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy-1077x2048.webp 1077w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-19-copy.webp 1325w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a3a4 elementor-widget elementor-widget-image\" data-id=\"f74a3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"699\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-18-copy-699x1024.webp\" class=\"attachment-large size-large wp-image-31264\" alt=\"Non-compliant example of showing a representative APR on a social media advert\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-18-copy-699x1024.webp 699w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-18-copy-205x300.webp 205w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-18-copy-768x1125.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-18-copy-1049x1536.webp 1049w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-18-copy.webp 1324w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66db673 e-con-full e-flex e-con e-child\" data-id=\"66db673\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c925a4b elementor-widget elementor-widget-text-editor\" data-id=\"c925a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tShowing the Representative APR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4241cb elementor-widget elementor-widget-text-editor\" data-id=\"f4241cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What is a Representative APR?<br \/><a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-2-representative-apr\/\">Read more &gt;<\/a><\/p><p>When must a Representative APR be shown?<br \/><a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-2-representative-apr\/#whenmustarepaprbeshown\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ffd91 elementor-widget elementor-widget-text-editor\" data-id=\"39ffd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tShowing a rate of interest\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b9e33 elementor-widget elementor-widget-text-editor\" data-id=\"68b9e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If your financial promotion shows a rate of interest, e.g. 9.9% APR, or an amount relating to the cost of credit, you must provide a full representative example in your promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b250f1b elementor-widget elementor-widget-text-editor\" data-id=\"b250f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHidden text\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b91f5 elementor-widget elementor-widget-text-editor\" data-id=\"15b91f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On platforms like Facebook, it\u2019s important to be aware of hidden text and its impact on your financial promotion. Social channels only allow a certain number of characters to be shown until you have to click \u2018see more\u2019 to read the rest of the caption.<\/p><p>Therefore, you must ensure that key messaging can be read without clicking to read the rest. If this isn\u2019t possible, review whether key messaging can be prominent in an accompanying graphic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd0eec e-con-full e-flex e-con e-child\" data-id=\"9bd0eec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44c4ba0 e-con-full e-flex e-con e-child\" data-id=\"44c4ba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f102a7 elementor-widget elementor-widget-image\" data-id=\"0f102a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"579\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy-579x1024.webp\" class=\"attachment-large size-large wp-image-31265\" alt=\"Compliant example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy-579x1024.webp 579w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy-170x300.webp 170w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy-768x1359.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy-868x1536.webp 868w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy-1158x2048.webp 1158w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-3-copy.webp 1325w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a55b56 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4a55b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-3-copy-763x1024.webp\" class=\"attachment-large size-large wp-image-31266\" alt=\"Non-compliant example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-3-copy-763x1024.webp 763w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-3-copy-224x300.webp 224w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-3-copy-768x1031.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-3-copy-1144x1536.webp 1144w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-3-copy.webp 1327w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9f684c e-con-full e-flex e-con e-child\" data-id=\"a9f684c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ba888 elementor-widget elementor-widget-text-editor\" data-id=\"46ba888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPromoting complex features of a product or service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615dcd8 elementor-widget elementor-widget-text-editor\" data-id=\"615dcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What makes a product or service \u2018complex\u2019?<\/strong><\/p><ul><li>It has intricate terms or conditions<\/li><li>The risks or costs are not immediately obvious<\/li><li>It requires a higher level of financial knowledge to fully understand<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79259e4 e-con-full e-flex e-con e-child\" data-id=\"79259e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-90ecd29 e-con-full e-flex e-con e-child\" data-id=\"90ecd29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e84a2ac elementor-widget elementor-widget-image\" data-id=\"e84a2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy-650x1024.webp\" class=\"attachment-large size-large wp-image-31267\" alt=\"Compliant example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy-650x1024.webp 650w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy-190x300.webp 190w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy-768x1210.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy-975x1536.webp 975w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy-1300x2048.webp 1300w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Compliant-4-copy.webp 1325w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a2767 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"33a2767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-4-copy-903x1024.webp\" class=\"attachment-large size-large wp-image-31268\" alt=\"Non-compliant example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-4-copy-903x1024.webp 903w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-4-copy-264x300.webp 264w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-4-copy-768x871.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/FB-Post-Non-Compliant-4-copy.webp 1324w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-897e647 e-con-full e-flex e-con e-child\" data-id=\"897e647\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc7bfc elementor-widget elementor-widget-text-editor\" data-id=\"cfc7bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAvoid jargon and keep it simple\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfa6d1 elementor-widget elementor-widget-text-editor\" data-id=\"5bfa6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo create an effective financial promotion, your customers need to be able to understand it. This means avoiding the use of jargon and long, complex phrases where appropriate. Keep it simple while still remaining compliant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0b8ed3 e-con-full e-flex e-con e-child\" data-id=\"c0b8ed3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6624900 e-con-full e-flex e-con e-child\" data-id=\"6624900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1bc31 elementor-widget elementor-widget-image\" data-id=\"7d1bc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy-560x1024.webp\" class=\"attachment-large size-large wp-image-31258\" alt=\"Compliant example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy-560x1024.webp 560w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy-164x300.webp 164w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy-768x1404.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy-840x1536.webp 840w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy-1120x2048.webp 1120w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-20-copy.webp 1325w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec063e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fec063e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-16-copy-761x1024.webp\" class=\"attachment-large size-large wp-image-31259\" alt=\"No-compliant example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-16-copy-761x1024.webp 761w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-16-copy-223x300.webp 223w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-16-copy-768x1034.webp 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-16-copy-1141x1536.webp 1141w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2026\/05\/Asset-16-copy.webp 1324w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91f949 e-con-full e-flex e-con e-child\" data-id=\"e91f949\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2392228 elementor-widget elementor-widget-text-editor\" data-id=\"2392228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGiving risks and benefits equal prominence\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb1538 elementor-widget elementor-widget-text-editor\" data-id=\"deb1538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor your financial promotion to be compliant, it\u2019s important that you do not highlight the benefits of the product or service more than the risks. They need to be represented equally so the customer can make a clear, informed decision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3602ff elementor-widget elementor-widget-text-editor\" data-id=\"a3602ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFont size for risks and benefits\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc0d01 elementor-widget elementor-widget-text-editor\" data-id=\"ecc0d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The FCA have clarified that risk warnings should be equally as prominent as the benefits. However, the headline of the post can still appear larger than the risks and benefits on the promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ada2860 e-flex e-con-boxed e-con e-parent\" data-id=\"ada2860\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e5f865d e-con-full e-flex e-con e-child\" data-id=\"e5f865d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14e06da e-con-full e-flex e-con e-child\" data-id=\"14e06da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285999f elementor-widget elementor-widget-heading\" data-id=\"285999f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Next \/\/ Financial promotions on websites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0e93d6 e-con-full e-flex e-con e-child\" data-id=\"d0e93d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acb3a5f elementor-align-right elementor-widget elementor-widget-button\" data-id=\"acb3a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-0-financial-promotions-on-websites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Financial promotions in practice Consumer understanding As part of your Consumer Duty, the FCA requires you to ensure you are targeting your audience correctly before creating your financial promotion for social media.You can find out more about Consumer Understanding in the PRIN 2A.5 Consumer Duty section of the FCA handbook. Read more Financial Promotions Guide [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25409,"parent":19892,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20414","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3.1 Financial Promotions in Practice | Financial Promotions Guide<\/title>\n<meta name=\"description\" content=\"Practical guidance on FCA financial promotions, covering audience targeting, messaging and customer understanding.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3.1 Financial Promotions in Practice | Financial 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