{"id":20211,"date":"2024-08-20T14:52:50","date_gmt":"2024-08-20T14:52:50","guid":{"rendered":"https:\/\/stg-evopublic-testupdates.kinsta.cloud\/public\/?page_id=20211"},"modified":"2026-06-05T14:15:03","modified_gmt":"2026-06-05T14:15:03","slug":"3-0-things-to-consider","status":"publish","type":"page","link":"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-0-things-to-consider\/","title":{"rendered":"3.0 Social Media: Things to consider"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20211\" class=\"elementor elementor-20211\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6363a e-flex e-con-boxed e-con e-parent\" data-id=\"7d6363a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cec943b e-con-full e-flex e-con e-child\" data-id=\"cec943b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8dac4 elementor-widget elementor-widget-heading\" data-id=\"6c8dac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social Media: Things to consider<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4585707 e-con-full e-flex e-con e-child\" data-id=\"4585707\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3c486e e-flex e-con-boxed e-con e-parent\" data-id=\"d3c486e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb839bb e-con-full e-flex e-con e-child\" data-id=\"fb839bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c1df7 elementor-widget elementor-widget-text-editor\" data-id=\"49c1df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn March 2024, the FCA released finalised guidance on financial promotions on social media. This section of the Financial Promotions Guide provides you with tips, guidance and important things to consider as you create and share your financial promotions across social media platforms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c63a3b elementor-widget elementor-widget-text-editor\" data-id=\"4c63a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe FCA states that their financial promotion rules are technology-neutral and apply across all channels used to advertise, including social media.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f661354 e-con-full e-flex e-con e-child\" data-id=\"f661354\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9344577 elementor-widget elementor-widget-text-editor\" data-id=\"9344577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Please note:<\/strong> The information provided in this guide is for reference and guidance only and is based on our interpretation of Financial Conduct Authority (FCA) rules and guidance.\u00a0 It is your responsibility to ensure all your communications and advertisements follow the requirements set out by the FCA.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-151fd7e elementor-hidden-phone e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"151fd7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1840de elementor-widget elementor-widget-heading\" data-id=\"f1840de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial Promotions Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbdb4e elementor-widget elementor-widget-text-editor\" data-id=\"4dbdb4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/\">Home<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6fdc elementor-widget elementor-widget-text-editor\" data-id=\"7db6fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-0-things-to-consider\/\">3.0 | Social Media: Things to consider<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3566340 elementor-widget elementor-widget-text-editor\" data-id=\"3566340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-1-financial-promotions-in-practice\/\">3.1 | Financial promotions in practice<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a753123 elementor-widget elementor-widget-text-editor\" data-id=\"a753123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-0-financial-promotions-on-websites\/\">4.0 | Financial promotions on websites<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3ad69 elementor-widget elementor-widget-text-editor\" data-id=\"ac3ad69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/4-1-pop-ups-and-calls-to-action\/\">4.1 | Pop-ups and calls to action<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d07fd2 elementor-widget elementor-widget-text-editor\" data-id=\"9d07fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/5-0-financial-promotions-checklist\/\">5.0 | Financial promotions checklist<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d559db e-flex e-con-boxed e-con e-parent\" data-id=\"2d559db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d4b06b e-con-full e-flex e-con e-child\" data-id=\"0d4b06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-112531e e-con-full e-flex e-con e-child\" data-id=\"112531e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0fa7a42 e-con-full e-flex e-con e-child\" data-id=\"0fa7a42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56c4358 elementor-widget elementor-widget-heading\" data-id=\"56c4358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to consider<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb443b elementor-widget elementor-widget-text-editor\" data-id=\"edb443b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWith the FCA placing more of a focus on financial promotions on social media, it\u2019s helpful to consider a range of issues you may face, from creating the financial promotion to sharing it online. We cover these issues in more detail later on, but key things to consider are:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8af6d2 elementor-widget elementor-widget-text-editor\" data-id=\"a8af6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Any character, space or time limitations imposed by the platform (e.g. a limit of 280 characters on Twitter).<\/li><li>Providing a balanced and proportionate view of the risks and benefits across posts and stories (e.g. Facebook and Instagram stories).<\/li><li>Giving the benefits and risks of a product or service equal prominence.<\/li><li>Not displaying a representative APR when triggered.<\/li><li>Promoting complex features of a product or service and determining whether social media is the correct space for it.<\/li><li>Having a firm understanding of your audience to ensure the message is clear, fair and not misleading.<\/li><li>The potential consequences of having your financial promotion shared by a third party on social media.<\/li><li>Using influencers and affiliate marketers to advertise your financial promotion on social media.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33afffe e-con-full e-flex e-con e-child\" data-id=\"33afffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffae824 elementor-widget elementor-widget-image\" data-id=\"ffae824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"742\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Social-Media-iPad-min-742x1024.png\" class=\"attachment-large size-large wp-image-20237\" alt=\"Examples of financial promotions on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Social-Media-iPad-min-742x1024.png 742w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Social-Media-iPad-min-217x300.png 217w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Social-Media-iPad-min-768x1060.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Social-Media-iPad-min.png 800w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88fee68 e-con-full e-flex e-con e-child\" data-id=\"88fee68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c4e70 elementor-widget elementor-widget-text-editor\" data-id=\"f7c4e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn 2015, the FCA issued a statement on their legal power to ban financial promotions or adverts that are unclear, unfair or misleading.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a156ef0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a156ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.fca.org.uk\/firms\/financial-promotions-adverts\/powers-ban\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aa02d2 e-flex e-con-boxed e-con e-parent\" data-id=\"6aa02d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cd91d6 e-con-full e-flex e-con e-child\" data-id=\"2cd91d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c580e60 elementor-widget elementor-widget-heading\" data-id=\"c580e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media pitfalls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845d50d elementor-widget elementor-widget-text-editor\" data-id=\"845d50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When trying to understand the FCA\u2019s requirements and remain compliant, it can be easy to forget the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88d775 elementor-widget elementor-widget-heading\" data-id=\"d88d775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Third-party sharing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e02399 elementor-widget elementor-widget-text-editor\" data-id=\"6e02399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re a public page on social media, an individual or another business page could likely share your posts \u2013 this means your financial promotion could land in front of different audiences. Depending on the platform and messaging of your promotion, this could disrupt consumer understanding, making your promotion non-compliant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-294a68d e-con-full e-flex e-con e-child\" data-id=\"294a68d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f31a11 e-con-full e-flex e-con e-child\" data-id=\"8f31a11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0738ba3 elementor-widget elementor-widget-text-editor\" data-id=\"0738ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Instagram post<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367fe81 elementor-widget elementor-widget-image\" data-id=\"367fe81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"691\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Asset-7-691x1024.png\" class=\"attachment-large size-large wp-image-21354\" alt=\"Example of a compliant financial promotion on Instagram\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Asset-7-691x1024.png 691w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Asset-7-202x300.png 202w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Asset-7-768x1138.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Asset-7.png 983w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402cb48 e-con-full e-flex e-con e-child\" data-id=\"402cb48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051b3a0 elementor-widget elementor-widget-text-editor\" data-id=\"051b3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSharing to a story\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c63d236 elementor-widget elementor-widget-image\" data-id=\"c63d236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"493\" height=\"682\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Social-NoCompliant.png\" class=\"attachment-large size-large wp-image-20927\" alt=\"Example of a non-compliant financial promotion on Instagram\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Social-NoCompliant.png 493w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Social-NoCompliant-217x300.png 217w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ebc20 elementor-widget elementor-widget-text-editor\" data-id=\"17ebc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you share a financial promotion created and published by another firm, you are using it as an invitation to take out finance. This makes you responsible for compliance with the post, even though you weren\u2019t the original creator.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d616ed8 e-con-full e-flex e-con e-child\" data-id=\"d616ed8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d883d elementor-widget elementor-widget-text-editor\" data-id=\"d0d883d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIf an individual or firm shares a financial promotion you created and published, you are still responsible for its compliance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e948ebf e-flex e-con-boxed e-con e-parent\" data-id=\"e948ebf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9b21b9 e-con-full e-flex e-con e-child\" data-id=\"b9b21b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc2eab elementor-widget elementor-widget-heading\" data-id=\"fbc2eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9412763 elementor-widget elementor-widget-text-editor\" data-id=\"9412763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re using an influencer to advertise your financial promotions on social media, you are responsible for ensuring they are not communicating illegal or non-compliant financial promotions.<\/p><p>Influencers should consider whether it is appropriate for them to promote the product or service, as well as ensuring they adhere to other rules and standards. The FCA and ASA have created an infographic with guidance for influencers to assess whether they are the right person to promote a product or service: <a href=\"https:\/\/www.fca.org.uk\/multimedia\/fca-and-asa-team-warn-finfluencers-risks-promoting-illegal-get-rich-quick-schemes\" target=\"_blank\" rel=\"noopener\">Fin-fluencing? Get it right.<\/a><\/p><p>Influencers (or other unauthorised persons) who communicate a financial promotion without approval by an FCA-authorised person could be committing a criminal offence.<\/p><p>In May 2024, the FCA released a statement saying it had charged nine individuals with issuing unauthorised financial promotions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca85096 e-con-full e-flex e-con e-child\" data-id=\"ca85096\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a354ca e-con-full e-flex e-con e-child\" data-id=\"5a354ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ec8570 e-con-full e-flex e-con e-child\" data-id=\"0ec8570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f99ef4 elementor-widget elementor-widget-text-editor\" data-id=\"4f99ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8216;Finfluencers\u2019 fined for promoting unauthorised trading scheme<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4870d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bd4870d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.fca.org.uk\/news\/press-releases\/influencers-fined-issuing-unauthorised-financial-promotions\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb33200 e-flex e-con-boxed e-con e-parent\" data-id=\"bb33200\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-913f59c e-con-full e-flex e-con e-child\" data-id=\"913f59c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1889ccb elementor-widget elementor-widget-heading\" data-id=\"1889ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Affiliate marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d5980 elementor-widget elementor-widget-text-editor\" data-id=\"32d5980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Affiliate marketing is where a firm agrees to pay a commission to an individual or other firm to market their product or service.<\/p><p>You should have an appropriate monitoring process in place to ensure that affiliates understand their responsibilities and are communicating promotions in a compliant way.<\/p><p>If an affiliate is communicating a financial promotion which you were not involved in creating, which includes a referral link to your website, the FCA may still consider you as causing the communication to be made and, therefore, responsible for the compliance of the communication.<\/p><p>Firms and affiliate marketers should also ensure they are familiar with other standards and guidance that apply, such as the <a href=\"https:\/\/www.asa.org.uk\/advice-online\/affiliate-marketing.html\" target=\"_blank\" rel=\"noopener\">CAP Code: Online Affiliate Marketing &#8211; ASA | CAP<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2827f69 e-flex e-con-boxed e-con e-parent\" data-id=\"2827f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0dd0246 e-con-full e-flex e-con e-child\" data-id=\"0dd0246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b4787 elementor-widget elementor-widget-heading\" data-id=\"a1b4787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media reels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad329f elementor-widget elementor-widget-text-editor\" data-id=\"2ad329f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With platforms like Instagram and Facebook, you can post reels, allowing you to get your financial promotion across in more ways than one. Maintaining a proportionate view can be easily misjudged \u2013 you must detail the risks as much as the benefits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731bf4c e-con-full e-flex e-con e-child\" data-id=\"731bf4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-565e4bd e-con-full e-flex e-con e-child\" data-id=\"565e4bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e166e1f elementor-widget elementor-widget-text-editor\" data-id=\"e166e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tReel one (Benefits)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0285faf elementor-widget elementor-widget-image\" data-id=\"0285faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"86\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Cross-dark.png\" class=\"attachment-large size-large wp-image-20933\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d27b44 elementor-widget elementor-widget-image\" data-id=\"7d27b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel1-min-473x1024.png\" class=\"attachment-large size-large wp-image-20250\" alt=\"Example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel1-min-473x1024.png 473w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel1-min-139x300.png 139w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel1-min-768x1663.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel1-min-709x1536.png 709w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel1-min.png 779w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbcc86a e-con-full e-flex e-con e-child\" data-id=\"cbcc86a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-913b8c7 elementor-widget elementor-widget-text-editor\" data-id=\"913b8c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tReel two (Benefits)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-063e226 elementor-widget elementor-widget-image\" data-id=\"063e226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"86\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Cross-dark.png\" class=\"attachment-large size-large wp-image-20933\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99942d1 elementor-widget elementor-widget-image\" data-id=\"99942d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-472x1024.png\" class=\"attachment-large size-large wp-image-21463\" alt=\"Example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-472x1024.png 472w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-138x300.png 138w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-768x1667.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-708x1536.png 708w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b.png 779w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ee96e e-con-full e-flex e-con e-child\" data-id=\"e8ee96e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c64a3c elementor-widget elementor-widget-text-editor\" data-id=\"6c64a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tReel 3 (Risks)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc211eb elementor-widget elementor-widget-image\" data-id=\"dc211eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"86\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Cross-dark.png\" class=\"attachment-large size-large wp-image-20933\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e7a2c elementor-widget elementor-widget-image\" data-id=\"91e7a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-473x1024.png\" class=\"attachment-large size-large wp-image-20253\" alt=\"Example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-473x1024.png 473w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-139x300.png 139w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-768x1661.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-710x1536.png 710w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3.png 780w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54da86c e-flex e-con-boxed e-con e-child\" data-id=\"54da86c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a89cae elementor-widget elementor-widget-text-editor\" data-id=\"4a89cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMaintaining a proportionate view can be easily misjudged \u2013 you must detail the risks as much as the benefits. Here is an example of a financial promotion reel that doesn\u2019t follow best practices.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aedea0 elementor-widget elementor-widget-spacer\" data-id=\"4aedea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acde28 elementor-widget elementor-widget-heading\" data-id=\"5acde28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Best practices<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d6f991 e-con-full e-flex e-con e-child\" data-id=\"0d6f991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de3e8b8 e-con-full e-flex e-con e-child\" data-id=\"de3e8b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75c5bc3 elementor-widget elementor-widget-text-editor\" data-id=\"75c5bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA single reel\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2c422 elementor-widget elementor-widget-text-editor\" data-id=\"1b2c422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInstead of spreading your financial promotion across three different reels, consider whether you can provide the risks and benefits of your financial promotion in just one reel for clear and fair messaging.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-affbe00 e-con-full e-flex e-con e-child\" data-id=\"affbe00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e47e1a elementor-widget elementor-widget-text-editor\" data-id=\"5e47e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tConsistent prominence\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737d37f elementor-widget elementor-widget-text-editor\" data-id=\"737d37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When choosing to use multiple reels, ensure each reel contains a summary of the key benefits and risks. This way, no matter which reels the consumer views, they receive the essential information upfront.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4301e59 e-con-full e-flex e-con e-child\" data-id=\"4301e59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5434b50 elementor-widget elementor-widget-text-editor\" data-id=\"5434b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInteraction\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81db792 elementor-widget elementor-widget-text-editor\" data-id=\"81db792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIf possible, use interactive features (e.g., a swipe-up link in a reel) that lead to a page where all the details, including risks and benefits, are clearly laid out together. Ensure the reel mentions that more information is available by following the link.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d6753 e-con-full e-flex e-con e-child\" data-id=\"23d6753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c9e7c7 e-con-full e-flex e-con e-child\" data-id=\"1c9e7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f81ecd elementor-widget elementor-widget-image\" data-id=\"4f81ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"385\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Tick.png\" class=\"attachment-large size-large wp-image-20803\" alt=\"\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Tick.png 385w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Tick-300x300.png 300w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Tick-150x150.png 150w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc38a73 elementor-widget elementor-widget-image\" data-id=\"bc38a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-1b-473x1024.png\" class=\"attachment-large size-large wp-image-21459\" alt=\"Example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-1b-473x1024.png 473w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-1b-139x300.png 139w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-1b-768x1663.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-1b-709x1536.png 709w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-1b.png 779w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ce513 e-con-full e-flex e-con e-child\" data-id=\"c9ce513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5deb1 elementor-widget elementor-widget-image\" data-id=\"5f5deb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"86\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Cross-dark.png\" class=\"attachment-large size-large wp-image-20933\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111d9b1 elementor-widget elementor-widget-image\" data-id=\"111d9b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-472x1024.png\" class=\"attachment-large size-large wp-image-21463\" alt=\"Example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-472x1024.png 472w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-138x300.png 138w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-768x1667.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b-708x1536.png 708w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/10\/Reel-2b.png 779w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbbf102 e-con-full e-flex e-con e-child\" data-id=\"bbbf102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb606f elementor-widget elementor-widget-image\" data-id=\"2bb606f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"86\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/09\/Cross-dark.png\" class=\"attachment-large size-large wp-image-20933\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab9779 elementor-widget elementor-widget-image\" data-id=\"3ab9779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-473x1024.png\" class=\"attachment-large size-large wp-image-20253\" alt=\"Example of a financial promotion on social media\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-473x1024.png 473w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-139x300.png 139w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-768x1661.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3-710x1536.png 710w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/Reel3.png 780w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39349da e-flex e-con-boxed e-con e-parent\" data-id=\"39349da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce3df8d e-con-full e-flex e-con e-child\" data-id=\"ce3df8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-50a9df7 e-con-full e-flex e-con e-child\" data-id=\"50a9df7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37694d elementor-widget elementor-widget-heading\" data-id=\"f37694d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Next \/\/ Financial promotions in practice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27f12b0 e-con-full e-flex e-con e-child\" data-id=\"27f12b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a8d31 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a3a8d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/3-1-financial-promotions-in-practice\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social Media: Things to consider In March 2024, the FCA released finalised guidance on financial promotions on social media. This section of the Financial Promotions Guide provides you with tips, guidance and important things to consider as you create and share your financial promotions across social media platforms.The FCA states that their financial promotion rules [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25409,"parent":19892,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20211","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3.0 Social Media: Things to Consider | Financial Promotions Guide<\/title>\n<meta name=\"description\" content=\"Guidance on creating compliant financial promotions across social media, including influencer marketing, sharing and platform-specific risks.\" \/>\n<meta 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