{"id":19997,"date":"2024-08-08T13:00:16","date_gmt":"2024-08-08T13:00:16","guid":{"rendered":"https:\/\/stg-evopublic-testupdates.kinsta.cloud\/public\/?page_id=19997"},"modified":"2026-07-09T10:55:31","modified_gmt":"2026-07-09T10:55:31","slug":"2-1-consumer-duty-consumer-understanding","status":"publish","type":"page","link":"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-1-consumer-duty-consumer-understanding\/","title":{"rendered":"2.1 Consumer Duty: Consumer Understanding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19997\" class=\"elementor elementor-19997\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d472f24 e-flex e-con-boxed e-con e-parent\" data-id=\"d472f24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b83a676 e-con-full e-flex e-con e-child\" data-id=\"b83a676\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb84ab3 elementor-widget elementor-widget-heading\" data-id=\"bb84ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Consumer Duty: Consumer understanding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e525380 e-con-full e-flex e-con e-child\" data-id=\"e525380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2674ef7 e-flex e-con-boxed e-con e-parent\" data-id=\"2674ef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f106ba e-con-full e-flex e-con e-child\" data-id=\"1f106ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb63882 elementor-widget elementor-widget-text-editor\" data-id=\"cb63882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consumer understanding is one of four outcomes under the Consumer Duty that represent key elements of the firm-consumer relationship, and comprise of a suite of rules and guidance that set out more detailed expectations for firms under the duty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531d80c elementor-widget elementor-widget-text-editor\" data-id=\"531d80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Consumer understanding outcome is broader than specific disclosure requirements and applies to all financial promotions, other advertisements and communications provided to consumers, including verbally.<\/p><p>While firms must continue to comply with regulatory disclosure requirements, they must also consider the purpose of their communications and the outcomes they are focused on in order to meet the FCA\u2019s expectations under Consumer Duty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c7dcc elementor-hidden-phone e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"99c7dcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b3689 elementor-widget elementor-widget-heading\" data-id=\"a2b3689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial Promotions Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d287287 elementor-widget elementor-widget-text-editor\" data-id=\"d287287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/\">Home<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fc296 elementor-widget elementor-widget-text-editor\" data-id=\"e3fc296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/1-0-about-evolution-funding\/\">1.0 | About Evolution Funding<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ca620 elementor-widget elementor-widget-text-editor\" data-id=\"15ca620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-0-what-is-a-financial-promotion\/\">2.0 | What is a financial promotion?<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c567ad2 elementor-widget elementor-widget-text-editor\" data-id=\"c567ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-1-consumer-duty-consumer-understanding\/\">2.1 | Consumer understanding<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0701336 elementor-widget elementor-widget-text-editor\" data-id=\"0701336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-2-representative-apr\/\">2.2 | Representative APR<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2daed2 elementor-widget elementor-widget-text-editor\" data-id=\"b2daed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-3-representative-example\/\">2.3 | Representative example<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba4a16 elementor-widget elementor-widget-text-editor\" data-id=\"9ba4a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-4-prominence\/\">2.4 | Prominence<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c80ec elementor-widget elementor-widget-text-editor\" data-id=\"42c80ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-5-regulatory-disclosures\/\">2.5 | Regulatory disclosures<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21721db e-flex e-con-boxed e-con e-parent\" data-id=\"21721db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7342a4e e-con-full e-flex e-con e-child\" data-id=\"7342a4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c537f elementor-widget elementor-widget-text-editor\" data-id=\"e4c537f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFCA Principle 7 states:\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900be46 e-con-full e-flex e-con e-child\" data-id=\"900be46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3fd44 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2a3fd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-info spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"M12 16v-4\"\/> <path d=\"M12 8h.01\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e99d3 elementor-widget elementor-widget-text-editor\" data-id=\"58e99d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cA firm must pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbabcf6 elementor-widget elementor-widget-text-editor\" data-id=\"dbabcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Consumer understanding outcome incorporates and builds on Principle 7, by requiring firms to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5de0f0 elementor-widget elementor-widget-text-editor\" data-id=\"c5de0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Support their customers\u2019 understanding by ensuring that their communications meet the information needs of customers, are likely to be understood by customers intended to receive the communication, and equip them to make decisions that are effective, timely and properly informed.<\/li><li>Tailor communications taking into account the characteristics of the customers intended to receive the communication \u2013 including any characteristics of vulnerability, the complexity of products, the communication channel used, and the role of the firm.<\/li><li>When interacting directly with a customer on a one-to-one basis, where appropriate, tailor communications to meet the information needs of the customer, and ask them if they understand the information and have any further questions.<\/li><li>Test, monitor and adapt communications to support understanding and good outcomes for customers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b65fbf9 elementor-widget elementor-widget-text-editor\" data-id=\"b65fbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In their finalised guidance, the FCA provide examples of good practice in the way information can be presented to consumers:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3994b14 raven-tabs-mobile-stacking-yes raven-advanced-tab-icon-position-left elementor-widget elementor-widget-raven-tabs\" data-id=\"3994b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_pane_animation&quot;:&quot;none&quot;,&quot;tabs_event&quot;:&quot;click&quot;,&quot;auto_switch&quot;:&quot;label_off&quot;,&quot;scroll_to_beginning&quot;:&quot;yes&quot;}\" data-widget_type=\"raven-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<div class=\"raven-tabs raven-tabs-horizontal raven-tabs-card\">\n\t\t\t\t<div class=\"raven-tabs-list\" role=\"tablist\">\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"raven-tabs-title-6031\" class=\"raven-tabs-title raven-tabs-desktop-title raven-tabs-active raven-tabs-has-icon\" role=\"tab\" aria-controls=\"raven-tabs-content-6031\" tabindex=\"-1\" data-tab=\"1\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Layering<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"raven-tabs-title-6032\" class=\"raven-tabs-title raven-tabs-desktop-title raven-tabs-has-icon\" role=\"tab\" aria-controls=\"raven-tabs-content-6032\" tabindex=\"-1\" data-tab=\"2\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Engaging<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"raven-tabs-title-6033\" class=\"raven-tabs-title raven-tabs-desktop-title raven-tabs-has-icon\" role=\"tab\" aria-controls=\"raven-tabs-content-6033\" tabindex=\"-1\" data-tab=\"3\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Simple<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"raven-tabs-title-6034\" class=\"raven-tabs-title raven-tabs-desktop-title raven-tabs-has-icon\" role=\"tab\" aria-controls=\"raven-tabs-content-6034\" tabindex=\"-1\" data-tab=\"4\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Relevant<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"raven-tabs-title-6035\" class=\"raven-tabs-title raven-tabs-desktop-title raven-tabs-has-icon\" role=\"tab\" aria-controls=\"raven-tabs-content-6035\" tabindex=\"-1\" data-tab=\"5\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Well timed<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"raven-tabs-content-wrapper\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"raven-tabs-title raven-tabs-mobile-title raven-tabs-active raven-tabs-has-icon\" role=\"tab\" tabindex=\"-1\" data-tab=\"1\">\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Layering<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"raven-tabs-content-6031\" class=\"raven-tabs-content elementor-clearfix raven-tabs-active\" role=\"tabpanel\" aria-labelledby=\"raven-tabs-title-6031\" data-tab=\"1\">\n\t\t\t\t<div class=\"raven-animations-none is-simple-content\">\n\t\t\t\t<p>Key information (such as the key features, benefits, risks and costs of the product or service) is provided upfront with cross-references or links to further detail.<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"raven-tabs-title raven-tabs-mobile-title raven-tabs-has-icon\" role=\"tab\" tabindex=\"-1\" data-tab=\"2\">\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Engaging<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"raven-tabs-content-6032\" class=\"raven-tabs-content elementor-clearfix\" role=\"tabpanel\" aria-labelledby=\"raven-tabs-title-6032\" data-tab=\"2\">\n\t\t\t\t<div class=\"raven-animations-none is-simple-content\">\n\t\t\t\t<p>Designing communications in a way that encourages engagement with them. Key information should be easy to identify, for example through headings and layout, bullet points, display and font attributes of text. Use of tables, graphs, diagrams, graphics, audio-visuals and interactive media can make the communication more engaging.<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"raven-tabs-title raven-tabs-mobile-title raven-tabs-has-icon\" role=\"tab\" tabindex=\"-1\" data-tab=\"3\">\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Simple<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"raven-tabs-content-6033\" class=\"raven-tabs-content elementor-clearfix\" role=\"tabpanel\" aria-labelledby=\"raven-tabs-title-6033\" data-tab=\"3\">\n\t\t\t\t<div class=\"raven-animations-none is-simple-content\">\n\t\t\t\t<p>Where possible, jargon or technical terms should be avoided. If unavoidable, explain the meaning of key terms in plain and intelligible language that consumers are likely to understand.<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"raven-tabs-title raven-tabs-mobile-title raven-tabs-has-icon\" role=\"tab\" tabindex=\"-1\" data-tab=\"4\">\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Relevant<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"raven-tabs-content-6034\" class=\"raven-tabs-content elementor-clearfix\" role=\"tabpanel\" aria-labelledby=\"raven-tabs-title-6034\" data-tab=\"4\">\n\t\t\t\t<div class=\"raven-animations-none is-simple-content\">\n\t\t\t\t<p>The FCA expects firms to \u201cbring the most important information to the attention of consumers in an accessible way\u201d. Consider the appropriate level of detail, taking into account the information that customers need to know, the kind of decision to be made by the recipient of the communication, and where confusion could arise<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"raven-tabs-title raven-tabs-mobile-title raven-tabs-has-icon\" role=\"tab\" tabindex=\"-1\" data-tab=\"5\">\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"raven-tabs-title-text\">Well timed<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"raven-tabs-content-6035\" class=\"raven-tabs-content elementor-clearfix\" role=\"tabpanel\" aria-labelledby=\"raven-tabs-title-6035\" data-tab=\"5\">\n\t\t\t\t<div class=\"raven-animations-none is-simple-content\">\n\t\t\t\t<p>Firms should communicate with customers in a timely manner and at appropriate touch points throughout the product life cycle, in order that they can make effective decisions on an informed basis.<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65321a6 elementor-widget elementor-widget-spacer\" data-id=\"65321a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9494b1 elementor-widget elementor-widget-heading\" data-id=\"e9494b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clear, fair and not misleading<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9958c0 e-con-full e-flex e-con e-child\" data-id=\"e9958c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648c079 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"648c079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-info spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"M12 16v-4\"\/> <path d=\"M12 8h.01\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbfd23 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9cbfd23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCONC 3.3.1 R (1) states, \u201cA firm must ensure that a communication or a financial promotion is clear, fair and not misleading.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8d701 elementor-widget elementor-widget-spacer\" data-id=\"de8d701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ac585 elementor-widget elementor-widget-text-editor\" data-id=\"91ac585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A financial promotion must:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78759ba e-con-full e-flex e-con e-child\" data-id=\"78759ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1230c14 e-con-full e-flex e-con e-child\" data-id=\"1230c14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a3c42 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"82a3c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac43e2 elementor-widget elementor-widget-text-editor\" data-id=\"4ac43e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe clearly identifiable as a financial promotion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f93690 e-con-full e-flex e-con e-child\" data-id=\"0f93690\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-838f7c1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"838f7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2fce3 elementor-widget elementor-widget-text-editor\" data-id=\"4f2fce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe accurate\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db03b1f e-con-full e-flex e-con e-child\" data-id=\"db03b1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd3b62 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3bd3b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c621ec0 elementor-widget elementor-widget-text-editor\" data-id=\"c621ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe balanced, with the benefits and risks\/exclusions given equal importance\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-716992d e-con-full e-flex e-con e-child\" data-id=\"716992d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-426cb41 e-con-full e-flex e-con e-child\" data-id=\"426cb41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c206e8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0c206e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2178032 elementor-widget elementor-widget-text-editor\" data-id=\"2178032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe likely to be understood by the target audience, or those likely to receive it\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00e70f e-con-full e-flex e-con e-child\" data-id=\"a00e70f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546816d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"546816d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a373201 elementor-widget elementor-widget-text-editor\" data-id=\"a373201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUse plain language\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ace37 e-con-full e-flex e-con e-child\" data-id=\"10ace37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf5c2e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ddf5c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e4a93 elementor-widget elementor-widget-text-editor\" data-id=\"e3e4a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe easy to read\/hear\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddc6bd2 e-con-full e-flex e-con e-child\" data-id=\"ddc6bd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1661f76 e-con-full e-flex e-con e-child\" data-id=\"1661f76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33790e1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"33790e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce93d0 elementor-widget elementor-widget-text-editor\" data-id=\"9ce93d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDo not be misleading, and provide all important information so that the customer can make a fully informed decision\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6da010 e-con-full e-flex e-con e-child\" data-id=\"e6da010\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd223b1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd223b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c96fe elementor-widget elementor-widget-text-editor\" data-id=\"84c96fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe clear on who is making the financial promotion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1261bd7 e-con-full e-flex e-con e-child\" data-id=\"1261bd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521a7a8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"521a7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-check spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m9 12 2 2 4-4\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cf9b6 elementor-widget elementor-widget-text-editor\" data-id=\"b2cf9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBe clear on the name of the lender (if known) if the communication or promotion relates to credit broking\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83a8b1 e-flex e-con-boxed e-con e-parent\" data-id=\"d83a8b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d964b8b e-con-full e-flex e-con e-child\" data-id=\"d964b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e08f6d elementor-widget elementor-widget-text-editor\" data-id=\"4e08f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some examples of business practices that are likely to fall foul of the clear, fair and not misleading rules include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e59c1b4 e-con-full e-flex e-con e-child\" data-id=\"e59c1b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b150f8 e-con-full e-flex e-con e-child\" data-id=\"1b150f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c64c84d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c64c84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-x spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m15 9-6 6\"\/> <path d=\"m9 9 6 6\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc37d5e elementor-widget elementor-widget-text-editor\" data-id=\"bc37d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStating or implying that a firm is a lender where this is not the case\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1197fb3 e-con-full e-flex e-con e-child\" data-id=\"1197fb3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4da71e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b4da71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-x spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m15 9-6 6\"\/> <path d=\"m9 9 6 6\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8c3cf elementor-widget elementor-widget-text-editor\" data-id=\"af8c3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMisleading a customer as to the availability of a credit product\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06e693c e-con-full e-flex e-con e-child\" data-id=\"06e693c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-070db7b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"070db7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-x spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m15 9-6 6\"\/> <path d=\"m9 9 6 6\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d31088 elementor-widget elementor-widget-text-editor\" data-id=\"2d31088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tConcealing or misrepresenting the identity or name of the firm\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6817877 e-con-full e-flex e-con e-child\" data-id=\"6817877\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2cce3e e-con-full e-flex e-con e-child\" data-id=\"a2cce3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6921d1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c6921d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-x spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m15 9-6 6\"\/> <path d=\"m9 9 6 6\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e90e9 elementor-widget elementor-widget-text-editor\" data-id=\"75e90e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUsing false testimonials, endorsements or case studies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6331e3 e-con-full e-flex e-con e-child\" data-id=\"b6331e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4f099 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fb4f099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-circle-x spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"m15 9-6 6\"\/> <path d=\"m9 9 6 6\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f641dc elementor-widget elementor-widget-text-editor\" data-id=\"6f641dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUsing false or unsubstantiated claims as to the firm\u2019s size or experience or pre-eminence\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39a5147 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"39a5147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7081d9d elementor-widget elementor-widget-spacer\" data-id=\"7081d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4284565 elementor-widget elementor-widget-heading\" data-id=\"4284565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Restrictions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34909ec elementor-widget elementor-widget-text-editor\" data-id=\"34909ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAs per CONC 3.5.12R, the following words and expressions are restricted, and should only be used in line with the\nguidance below.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c29c360 e-con-full e-flex e-con e-child\" data-id=\"c29c360\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-795ddc9 e-con-full e-flex e-con e-child\" data-id=\"795ddc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b47c8e elementor-widget elementor-widget-text-editor\" data-id=\"7b47c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t&#8220;Interest free&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2537dd9 e-con-full e-flex e-con e-child\" data-id=\"2537dd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157010d elementor-widget elementor-widget-text-editor\" data-id=\"157010d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCan only be used where there are no interest charges or fees of any kind.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a03970d e-con-full e-flex e-con e-child\" data-id=\"a03970d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0079535 e-con-full e-flex e-con e-child\" data-id=\"0079535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc0fb4 elementor-widget elementor-widget-text-editor\" data-id=\"cbc0fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t&#8220;No deposit&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b047895 e-con-full e-flex e-con e-child\" data-id=\"b047895\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5067bea elementor-widget elementor-widget-text-editor\" data-id=\"5067bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCan only be used if there is no advance payment of any kind.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb0fef e-con-full e-flex e-con e-child\" data-id=\"0eb0fef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8d94bad e-con-full e-flex e-con e-child\" data-id=\"8d94bad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261562b elementor-widget elementor-widget-text-editor\" data-id=\"261562b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cGift\u201d, \u201cpresent\u201d or any similar expression\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0b4230 e-con-full e-flex e-con e-child\" data-id=\"c0b4230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95436b0 elementor-widget elementor-widget-text-editor\" data-id=\"95436b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCan only be used where there are no conditions which would require the customer to repay the credit, or return the financed item.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdaae2a e-con-full e-flex e-con e-child\" data-id=\"cdaae2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ccdff72 e-con-full e-flex e-con e-child\" data-id=\"ccdff72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8b57e elementor-widget elementor-widget-text-editor\" data-id=\"ad8b57e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u201cWeekly equivalent\u201d or any similar expression or other periodical equivalent\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e08eb e-con-full e-flex e-con e-child\" data-id=\"48e08eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf00229 elementor-widget elementor-widget-text-editor\" data-id=\"cf00229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCan only be used if weekly payments or other periodical payments are provided for under the agreement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d69559 elementor-widget elementor-widget-text-editor\" data-id=\"2d69559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The FCA may ask you to substantiate any claims you make in your advertising, so be prepared for this and make sure you could provide evidence if required, e.g. low rates, competitive rates, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1726db2 elementor-widget elementor-widget-spacer\" data-id=\"1726db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acf62d6 e-flex e-con-boxed e-con e-parent\" data-id=\"acf62d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-467d504 e-con-full e-flex e-con e-child\" data-id=\"467d504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8df37b9 e-con-full e-flex e-con e-child\" data-id=\"8df37b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d7d37c e-flex e-con-boxed e-con e-child\" data-id=\"1d7d37c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a36b elementor-widget elementor-widget-heading\" data-id=\"6b8a36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FCA - Misleading terms<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e9f546 e-con-full e-flex e-con e-child\" data-id=\"5e9f546\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e06652 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2e06652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-info spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"M12 16v-4\"\/> <path d=\"M12 8h.01\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4987ab0 elementor-widget elementor-widget-text-editor\" data-id=\"4987ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn a \u2018Dear CEO\u2019 letter issued to consumer credit firms in May 2022, the FCA highlighted the use of phrases such as \u201cno credit check loans\u201d, \u201cloan guaranteed\u201d, \u201cpre-approved\u201d or \u201cno credit checks\u201d in promotions by credit brokers. The FCA stated that while a credit broker may not conduct a creditworthiness assessment itself, they are concerned that this could mislead consumers into believing that the lender will not carry out any checks on their credit status.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d353d33 elementor-align-left elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"d353d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.fca.org.uk\/news\/press-releases\/fca-warns-businesses-stop-misleading-credit-adverts-protect-consumers\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">FCA - Misleading terms<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ceddcb elementor-widget elementor-widget-spacer\" data-id=\"3ceddcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d479a7 elementor-widget elementor-widget-heading\" data-id=\"1d479a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">0% finance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5377af elementor-widget elementor-widget-text-editor\" data-id=\"a5377af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are different rules where a financial promotion is completely free from interest or charges for the term of the agreement. <strong>You can promote 0% finance without triggering the need for either a representative APR or representative example.<\/strong><\/p><p>Promotions of interest-free products are not exempt from any other regulations however, and must remain clear, fair and not misleading for consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a058a7b e-con-full e-flex e-con e-child\" data-id=\"a058a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8b8a4 elementor-widget elementor-widget-image\" data-id=\"3d8b8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"522\" height=\"1024\" src=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/banner-min2-522x1024.png\" class=\"attachment-large size-large wp-image-20112\" alt=\"\" srcset=\"https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/banner-min2-522x1024.png 522w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/banner-min2-153x300.png 153w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/banner-min2-768x1507.png 768w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/banner-min2-783x1536.png 783w, https:\/\/www.evolutionfunding.com\/public\/wp-content\/uploads\/2024\/08\/banner-min2.png 800w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19dcfd1 e-con-full e-flex e-con e-child\" data-id=\"19dcfd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e656f0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e656f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i class=\"spectre-lucide-info spectre-icon--style-outline\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"> <circle cx=\"12\" cy=\"12\" r=\"10\"\/> <path d=\"M12 16v-4\"\/> <path d=\"M12 8h.01\"\/> <\/svg><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb36fe7 elementor-widget elementor-widget-text-editor\" data-id=\"fb36fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRead more about the clear, fair, and not misleading rules and general requirements in CONC 3.3 of the FCA handbook here.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fb538 elementor-align-left elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"a7fb538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.handbook.fca.org.uk\/handbook\/CONC\/3\/3.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">FCA - CONC 3.3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a491e1 e-flex e-con-boxed e-con e-parent\" data-id=\"9a491e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-44f8aac e-con-full e-flex e-con e-child\" data-id=\"44f8aac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b439d0 e-con-full e-flex e-con e-child\" data-id=\"2b439d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dceb6c4 elementor-widget elementor-widget-heading\" data-id=\"dceb6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Next \/\/ Representative APR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a18f021 e-con-full e-flex e-con e-child\" data-id=\"a18f021\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac1343 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"aac1343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.evolutionfunding.com\/public\/financial-promotions-guide\/2-2-representative-apr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Continue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consumer Duty: Consumer understanding Consumer understanding is one of four outcomes under the Consumer Duty that represent key elements of the firm-consumer relationship, and comprise of a suite of rules and guidance that set out more detailed expectations for firms under the duty. The Consumer understanding outcome is broader than specific disclosure requirements and applies [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25409,"parent":19892,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19997","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2.1 Consumer Duty: Consumer Understanding | Evolution Funding<\/title>\n<meta name=\"description\" content=\"Understand Consumer Duty requirements and how to create clear, fair and compliant financial promotions that support customer understanding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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